Register

Partner Equip

Toronto 2026

Get your team equipped

December 9 - 10


full day + morning session 

Hands-on enablement for Atlassian partners in Canada

East Room,

50 Carroll St, Toronto, ON

Sales track ·
Solutions track

Explore the tracks

About Partner Equip

A day and a half to help your team sell and build with Atlassian.

Choose your track
  • Partner Equip is an in-person enablement event built exclusively for Atlassian partners in Canada. It brings together the people who sell, design and deliver Atlassian solutions: sellers, pre-sales engineers, solution architects and delivery consultants.
  • We’ll open together with a general session on where Atlassian is heading and what it means for partners. Then everyone moves into their track, Sales or Solutions, for interactive sessions built around real customer scenarios. We’ll close the first day with a happy hour.
  • You’ll leave with practical skills you can apply right away, direct access to Atlassian’s partner and solution teams, and stronger connections across the Canadian partner community.

For sellers, account managers and sales leaders.

Sharpen how you position, sell and co-sell Atlassian solutions. Through practical sessions and real customer scenarios, you’ll work on:

  • Positioning and value messaging for today’s Atlassian solutions
  • Qualifying opportunities and running stronger customer conversations
  • Co-selling with Atlassian Turning conversations into pipeline

You’ll leave with plays and talk tracks you can use with your customers right away.

For solution architects, pre-sales engineers and delivery consultants.

Go deeper on designing and delivering Atlassian solutions. In hands-on sessions led by Atlassian experts, you’ll work on:

  • Solution architecture and technical best practices
  • Integrations and migrations
  • Building AI-enabled offerings for your customers

You’ll leave with practical approaches you can apply directly to your customer projects.

A minimum of two team members from your company is required to join each track, and there's no maximum. Bring your team so you can work through the exercises together.

Register Now

What to expect

Hands-on learning

Practical sessions built around real customer scenarios, not slides and theory.

Direct access to Atlassian experts

Learn from and connect with Atlassian’s partner and solution teams.

A stronger partner community

Meet peers across Canada and keep the conversation going at our happy hour.

Schedule

Common Agenda

8:30–9:00

Welcome Speakers: Arun Changamveetil, Itai Njanji, Rich Figer

Kick off the event and set expectations for the two days.

9:00–9:30

Enterprise Platform & AI: Leading with Context, Teamwork Graph, and Rovo
Speaker: Product / PMM / GTM lead (TBD)

Learn how the Atlassian Cloud Platform and Teamwork Graph give AI the enterprise context it needs. Hear customer stories from companies like Mazda and Mercedes-Benz, and see how partners can grow their business around Rovo adoption.

9:30–10:00

Modern Service Operations: AI-Led Workflows Across the Enterprise
Other DRI: Tanushree Panigrahy

Go beyond IT ticketing to explore end-to-end service delivery across IT, HR, Facilities, and Customer Operations. See how AI virtual agents, intelligent triage, and Assets improve employee and customer experiences, and where partners can offer advisory, ESM migration, and workflow automation services.

10:00–10:15

Morning break

Take a break and connect with peers.

10:15–10:45

Strategy to Execution: Connecting Goals, Planning, and Delivery
Speaker: Craig Gorveatt

Explore how enterprise leaders connect strategic goals, investment decisions, and execution teams. See how Jira Product Discovery and the planning capabilities in Strategy Collection provide real-time portfolio visibility, and where partners can offer advisory services in Strategic Portfolio Management and product operating model transformation.

10:45–11:15

AI-Native Software Delivery: Packaging Enterprise DevEx & AI Governance

Learn how partners can help engineering leaders scale developer AI adoption while keeping architectural standards, security compliance, and delivery visibility in place. See how the Atlassian portfolio supports a context-aware delivery pipeline, with automated PR compliance checks, architecture drift detection, and release readiness, and how partners can package services such as AI DevEx audits, custom Rovo agent packs, toolchain consolidation, and platform engineering accelerators.

11:15–11:45

Industry POV: Mapping Buyers, Workflows & Enterprise Constraints (Joint)
Speaker: Adrianne Ward

Understand industry-specific challenges, buying centers, and enterprise constraints such as data residency, compliance requirements, and legacy tools. Map end-to-end workflows and the cost of inaction for target accounts, and learn how partners tailor Atlassian’s platform, service, and delivery capabilities to industry outcomes and larger enterprise deals.

11:45–1:00

Lunch & networking

Enjoy lunch, connect with peers, and meet informally with Atlassian mentors.

1:15–2:00

What Makes a Quality Partner Solution?
Speakers: Arun Changamveetil, Itai Njanji

Learn what separates a simple product demo from an enterprise-ready partner solution. Review the core elements of solution quality: deep enterprise context through Teamwork Graph and multi-product integration, strong governance and security controls, measurable business outcomes, and a repeatable service offer that includes assessments, implementation accelerators, and ongoing advisory.

2:45–3:00

Afternoon break

Take a short break before the practice sprints.

3:00–3:45

Practice Sprint 1: Problem Framing & Divergence (Joint Pods)

Pods work together on the event’s industry case study. Sales and technical leads define the buyer’s main challenge, choose an Atlassian solution pattern (Service Operations, Strategy, DevEx, or Platform), and agree on one “How Might We” problem statement.

4:30–5:15

Practice Synthesis & Lightning Mentor Readouts (Joint Pods)

Pods combine their commercial and technical work into the NOVA canvas, then share quick 2–3 minute readouts. Atlassian mentors give live feedback against the solution quality bar.

5:15–5:30

Day 2 Pre-Flight: Locking in Real Customer Scenarios (Joint)

Pods choose the real customer opportunity they brought to the event, identify the economic buyer, and draft the problem statement they will start with on Day 2.

5:30–7:30

Happy Hour (optional)

Unwind and connect with peers in a relaxed setting.

5:30–7:30

Happy Hour (optional)

Unwind and connect with peers in a relaxed setting.

Sales Track

2:00–2:45

[Sales] Discover the Problem, Shape the Value
Lead: Eddie Ciminelli
Facilitators: Eddie Ciminelli, Umar Khan, Shayla Sander

Practice buyer discovery, qualification, and framing the cost of inaction and expected outcomes. Apply proven sales approaches to the event’s industry case.

3:45–4:30

[Sales] Practice Sprint 2: Commercial Packaging and ROI
Lead: Karen Brant
Facilitators: Eddie Ciminelli, Umar Khan, Shayla Sander

Define buyer ROI and the customer journey, and draft the customer pitch narrative.

Solutions Track

2:00–2:45

[Solutions] Design the Solution, Test the Assumptions
Speakers: Wayne Brown, Ana Agari / Adrianne Ward

Use “How Might We” prompts to turn enterprise buyer challenges into solution hypotheses. Map target workflows to Atlassian capabilities and integration points.

3:45–4:30

[Solutions] Practice Sprint 2: Architecture Mapping

Map the target architecture, data flows between Atlassian and third-party tools, agent orchestration, and technical risks.

Common Agenda

8:30–8:45

Day 2 Kickoff: From Sandbox to Live Deals (Joint)

Overview of the morning: moving from the Day 1 practice case to a validated proposal for a real customer opportunity

9:45–10:15

One Story, One Canvas (Joint Pods)

Pods bring together their commercial message and technical architecture. Atlassian GTM and technical mentors visit each pod to challenge assumptions, test feasibility, and help refine the pitch.

10:15–10:30

Morning break

Take a short break before pitch rehearsals.

10:30–11:15

Pitch Rehearsal & Customer Action Plan (Joint Pods)

Run a timed rehearsal of the 5-minute pitch. Pods plan their next 30 days: who will schedule the customer meeting, what proof the customer needs, and what support they need from Atlassian.

11:15–12:15

NOVA Solution Pitches & Feedback (Joint)

Pods present their pitches and get mentor feedback on buyer relevance, value, differentiation, feasibility, and repeatability. Each pod has about 10 minutes: a 5-minute pitch, 3 minutes of feedback, and a 2-minute transition.

12:15–12:30

Commitments & Next Steps (Joint)

Each pod assigns an owner and a next step for customer validation. Promising concepts move on to incubation, field enablement, or prototyping.

Sales Track

8:45–9:45

Sales] Package the Value & Plan Discovery (split application clinic)
Lead: Umar Khan
Facilitators: Eddie Ciminelli, Umar Khan, Shayla Sander

Build an account battlecard with a discovery plan for the economic buyer and the cost of inaction.

Solutions Track

8:45–9:45

[Solutions] Storyboard the Workflow & Validate Feasibility (split application clinic)

Storyboard the customer’s end-to-end workflow, define data and security boundaries, and map Rovo agent and Teamwork Graph connections. Outline the service phases for the statement of work (for example, assessment followed by implementation) and the case for Deal Registration.

Venue

East Room

Address

50 Carroll St, Toronto, ON

A co-working and event space in one of Toronto’s historic creative neighbourhoods, with plenty of room for our general sessions, breakouts and happy hour.

Get directions

Have questions?

Find answers here.

Yes. Partner Equip is hosted by Atlassian, and there’s no cost for registered partners.

Partner Equip is designed for the people who sell, design and deliver Atlassian solutions: sellers, account managers, pre-sales engineers, solution architects and delivery consultants. Partner leaders are also welcome to join the general sessions on the morning of December 9. 

You’ll receive a confirmation email right after submitting the form. To make sure our messages reach your inbox, please add partnerequip@agenciasabia.com.br to your contacts.

Absolutely, and we encourage it. Each track requires a minimum of two team members from your company, with no maximum. Share this page with your colleagues; each person registers individually with their business email.

You’ll select your track, Sales or Solutions, in the registration form. Not sure which one fits? Check the track descriptions above, or choose the one closest to your day-to-day role.

Yes. Just email us at partnerequip@agenciasabia.com.br and we’ll update your registration.

We recommend joining both days, since the morning of December 10 continues your track sessions.

Partner Equip is open to Atlassian Solution Partners, and registration requires your business email. If you’re using your company email and still having trouble, contact us at partnerequip@agenciasabia.com.br

Partner Equip is open to Atlassian Solution Partners, and registration requires your business email. If you’re using your company email and still having trouble, contact us at partnerequip@agenciasabia.com.br.

No. Partner Equip is an in-person experience, and sessions won’t be live-streamed or recorded.

Reach out to us at partnerequip@agenciasabia.com.br

Get your team equipped.

Join us in Toronto on December 9–10 and choose the track that fits your role.